The Fitness Challenge - The Story Behind the Game

In 1998, Vicki Sorensen was anxiously preparing for her upcoming wedding when she decided that she and her fiancé should try to slim down and tone up before their big day. Being wannabe exercisers™ - you know, the person (in nearly all of us) who lacks the motivation to maintain a regular work-out program - Vicki knew that she and her fiancé, Scott, would need some help achieving their goal. So she devised a friendly competition-a game-that consisted of a point system and rewards to motivate them to exercise at least three days a week for eight weeks. The game worked! On their wedding day, Vicki was down to a size six and Scott had lost 20 pounds.

After the birth of her two children, Vicki again turned to her game to lose the 60 pounds she had gained during her pregnancies. This time she played the game with her mom, Stephanie. Stephanie had broken her leg and had spent five months on crutches. She was desperate to get back in shape. And she did with Vicki's game. Seeing such positive results in their own lives, Vicki and Stephanie decided to share their game with friends and neighbors. The results were staggering. It seemed that everyone who played the game not only got involved in some form of regular exercise, but they had loads of fun doing it, too! One neighbor exclaimed that her husband, who never used to work out, now packed his running shoes to take on business trips.

Alarmed with statistics concerning the nation's obesity problem, Vicki was convinced her invention could help combat this growing epidemic by giving people a fun way to start and stick with an exercise program. Forming a mother - daughter partnership, Vicki and Stephanie decided to take action. Although they both held professional positions in sales and marketing for large corporations, they had no previous experience in the game industry. So they set out to find the best talent they could to turn their idea into a reality. Naming their game The Fitness Challenge, they spent countless hours working together and with their team and oversaw every aspect of the game's production. Their relentless pursuit paid off. As the first box rolled off the assembly line, the duo knew they had a product that could benefit wannabe exercisers everywhere.

Today, The Fitness Challenge, available at www.fitnesschallenge.com, is the only game of its kind on the market-a reality board game™ that is played out in real life and that motivates, encourages and inspires people of all ages and fitness levels to have fun maintaining a regular exercise program.

One dollar from the sale of every game goes into the Fitness Challenge Foundation, Inc., a non-profit organization whose mission is to support charities and community organizations that promote health and wellness, medical research, and family and children's issues.